Google: it's Technology, Philosophy and Future

Google has always fascinated me; always I found it unique & amazing, so I thought to write about its Philosophy, Technology & its Future.
Happy Reading……

Google’s search Technology:
Google is the perfect search engine, its search technology has been evolved up to the best & I hope it will get even better once it includes searching other things, we can only dream about. Google’s search technology depend on following two factors-
* PageRank Technology
* Hypertext-Matching Analysis

The software behind Google's search technology conducts a series of simultaneous calculations requiring only a fraction of a second. Traditional search engines rely heavily on how often a word appears on a web page. Google uses numerous factors including its patented PageRank™ algorithm to examine the entire link structure of the web and determine which pages are most important. It then conducts hypertext-matching analysis to determine which pages are relevant to the specific search being conducted. By combining overall importance and query-specific relevance, Google is able to put the most relevant and reliable results first.

Life of a Google Query:

Future of Google:
Google's innovations don't stop at the desktop. To bring its accurate and speedy search results to users accessing the web through portable devices, Google also pioneered the first wireless search technology for on-the-fly translation of HTML to formats optimized for WAP, i-mode, J-SKY, and EZWeb. Currently, Google provides its wireless technology to numerous market leaders, including AT&T Wireless, Sprint PCS, Nextel, Palm, Handspring, and Vodafone, among others.

Google’s Philosophy:
Google, from its inception works on ten things it found to be true & that is one of the reason I like Google so much.

• Focus on the user and all else will follow.
• It's best to do one thing really, really well.
• Fast is better than slow.
• Democracy on the web works.
• You don't need to be at your desk to need an answer.
• You can make money without doing evil.
• There's always more information out there.
• The need for information crosses all borders.
• You can be serious without a suit.
• Great just isn't good enough.

You can find all these in details here- http://www.google.com/corporate/tenthings.html

So, I would like to say in the end- “Google is the best.”

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